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William King's Articles in Marketing

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Are brands just a quality symbol in customers view? This article talks about the concept of brand as a whole and how it affects your business. The brand is a very important part of your business and if you have a brand that people trust, you have won half the battle immediately. Read on to find more about brand and brand value. Four winning strategies to business marketing This article discusses the four winning business strategies of all times. What image does a good brand name have on customers? This article explains the effect of branding on the image of a business in the mind of a customer. International Trade and its Barriers This article defines international trade and illustrates the different kinds of trade barriers that are generally encountered. It also discusses the various advantages enjoyed by countries through implementation of these barriers on international trade. Difference between a Sole Trader and a Limited Company This article elucidates the difference between a sole trader and a limited company by giving the meaning of each and then listing out the distinguishing characteristics in terms of ownership, liability, risk and profit etc. Selling your Business – Step by Step Process Selling a successful running business is not as simple as it sounds. This article throws light on the process of selling a business from start to end and emphasis on certain key points which are normally overlooked.

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A perfectly healthy sentence, it is true, is extremely rare. For the most part we miss the hue and fragrance of the thought; as if we could be satisfied with the dews of the morning or evening without their colors, or the heavens without their azure.
- Henry David Thoreau

Writing is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster and fling him to the public.
- Winston Churchill

There is something about the literary life that repels me, all this desperate building of castles on cobwebs, the long-drawn acrimonious struggle to make something important which we all know will be gone forever in a few years, the miasma of failure which is to me almost as offensive as the cheap gaudiness of popular success.
- Raymond Chandler